Know Your Target Audience
Are you paying attention to your target audience? If you are not, its time to start because you might be speaking to the wrong folks.
Make sure your website’s content speaks and relates to the right people by considering factors like your location, culture, or your food. A restaurant or catering service that offers services near a stadium, a college, office hub or a beach would have totally different crowds. Don’t be shy to use a few slang words in your content like LOL, BRB, BFFL etc, if they relate to your audience. Have a photographer take pictures of your crowd having a good time at your restaurant and post them on your website and social media. This lets them know that they are welcome and your restaurant is a comfortable space for them to hang out and have a bite. A customer in an environment they can relate to, feels comfortable, orders more and stays longer 😊.
So what are you waiting for? Speak to them.
Do you accept online orders on your website? Well, if not, it’s time to consider it. Make it easy for your customers to order from you. In these cold months, many people want to feel warm and cozy at home while they enjoy your delicious food 😋 😋. Give them the option!⠀
Here at ASBA, we can help you achieve online ordering greatness partnering you up with ChowNow, or by integrating your website with the online ordering system of your choice. Our own online ordering option coming soon!
Planned for the holidays yet?
The holidays are coming everyone 🎄 and this is the time to do something great for your customers! If you haven’t done so already, think about what you can offer your customers in this magical time.
Here are some quick tips:
- Think of special holiday-themed items on your menu,
- Offer gift cards for your customers to spread the joy
- Schedule holiday events to bring more people in
- Accept large take-out orders or catering services for those who want to enjoy your services at home
- and lastly, add these wonderful offers prominently to your website (make it fancy 😊)
⠀Have you planned out any holiday specials yet?⠀Comment below on some of your ideas for the holiday season.